Because we have hacked the nitric oxide conversion process! By consuming BEET'UMS'™ performance-enhancing ingredients together in a chew, you extend their time in the mouth where powerful, salivary oral bacteria activate nitrates dramatically. Just so you know, only oral delivery (e.g. a chew) improves the nitric oxide capacity of beets by as much as 10 times inside the body. BEET'UMS™ provide the highest intra-cellular oxygen delivery you can find for increased strength, energy, and endurance. Science!

We also select for highest possible nitrite content beet varieties and put them through rigorous testing to ensure your getting the goods. The premium-quality, nutrient-rich, heirloom beets inside every  BEET’UMS™ chew are juiced, fermented, and then dried for maximum potency.

Our unique and proprietary production process results in a beet juice powder with FOUR TIMES the nitric-oxide-boosting power of ordinary beets!

BEET’UMS™ get their nitric oxide power from a synergistic combination of premium fermented beet juice powder, cacao flavanols and a mango extract. These ingredients are skillfully blended in with organic cacao butter, cocoa powder, and natural, low-carbohydrate sweeteners for a keto-friendly, chocolatey chew. 

Most athletes find they achieve maximum results quickly with regular, daily use. 

Sorry, no. 

1. Commercial beet-varieties are not selected for their high-nitrate content. 

2. Their nutrient density varies greatly based on their size.

3. The way commercial beets are grown and processed sometimes eliminates all of their performance enhancing benefits. 

Don't worry if you take more than the recommended amount, we hear this a lot! If you have a sensitive stomach, just make sure to keep within the recommended dosing amount.