Physician Formulated Products for Strength, Endurance, & Recovery


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Training hard but not seeing the results you want? Overwhelmed by conflicting information? Tired of being disappointed by other products and systems?

PureClean Performance is YOUR answer. All our products were created with one goal in mind: Helping you live your best life! 


John Gray

"I really enjoy using BEET'UMS™ everyday. Not only are they effective but they taste great. They provide a solid base to my foundational performance nutrition."

Flavia Oliveira-Parks

“As a professional cyclist, planning and preparing for races drives every training and nutrition decision I make. It’s my job to push my body hard. My work is about becoming fitter, faster, and stronger. And wherever that work takes me, I take BEET’UMS™ along!”

Pure and Natural

The human body was designed to thrive on natural nutrients, not synthetic chemicals. That's why our products are made of 100% natural, non-GMO ingredients. We also strive to use whole foods to increases product purity and potency, ensuring your body gets exactly what it needs for optimum performance and health.

Proven and Potent

We believe in the importance of high-quality ingredients, and one of our favorites is beets. This super food offers the ultimate all-natural sports performance boost thanks to it's super power of nitric oxide support. Nitric oxide is the "miracle molecule" that improves your body's oxygen delivery system for your best training, racing, and recovery results.

Grounded in Science

Our products were formulated by Dr. Rick Cohen, M.D., to help athletes like you achieve your best results while also improving your overall health. Whether you're focused on strength and recovery, interested in more energy and stamina, or hoping to boost your immunity and longevity, PureClean Performance has the right product for you.

Recent Posts

A Fresh Look at Higher-Protein Diets

A Fresh Look at Higher-Protein Diets

Ten years ago, I ate a high protein diet. I regularly ate and recommended a gram of protein per pound of bodyweight. That meant I was putting down 160, 170 grams of protein a day myself.

Later, I moderated my protein intake and focused more on my fat intake, thinking that I’d be better off in the long term eating less protein and using my muscle mass, physical and mental performance, and overall vitality as a “signal” for when protein was too low.

Announcing the UNBEETABREW Challenge CTS Coaching Contest Winner

Announcing the UNBEETABREW Challenge CTS Coaching Contest Winner

“I’ve always been a runner. But I never did the further distances till after I had kids.  Pre kids I would do 3 miles here and there.  After kids I would do 5 and started pushing them in the stroller on the paved trail in a town nearby. (all three in a tandem jogging stroller). Next thing after some personal issues, I realized I was going to be 30 and I’ve never done a marathon (it was on my bucket list). 


During my training I worked hard on myself and with the love and support of my parents, my siblings and my kids. I’ve run three live marathons, two virtual marathons, and a handful of halves and lots of local races. I love hitting the next PR. It feels amazing knowing all that hard work  went into finishing this mind game of a race.  Hitting mile 24  is where I always cry.  I am just so happy that I was able to  train and do the race!

Get Back in the Game: An essential resource for active women. Now available in hardcover!

Get Back in the Game: An essential resource for active women. Now available in hardcover!

Get Back in the Game: An essential resource for active women. Now available in hardcover!

“This book has been an invaluable source of information that I will keep for years and refer to again and again.”

--Tabitha Elwood