Physician Formulated Products for Strength, Endurance, & Recovery


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Training hard but not seeing the results you want? Overwhelmed by conflicting information? Tired of being disappointed by other products and systems?

PureClean Performance is YOUR answer. All our products were created with one goal in mind: Helping you live your best life! 


John Gray

"I really enjoy using BEET'UMS™ everyday. Not only are they effective but they taste great. They provide a solid base to my foundational performance nutrition."

Flavia Oliveira-Parks

“As a professional cyclist, planning and preparing for races drives every training and nutrition decision I make. It’s my job to push my body hard. My work is about becoming fitter, faster, and stronger. And wherever that work takes me, I take BEET’UMS™ along!”

Pure and Natural

The human body was designed to thrive on natural nutrients, not synthetic chemicals. That's why our products are made of 100% natural, non-GMO ingredients. We also strive to use whole foods to increases product purity and potency, ensuring your body gets exactly what it needs for optimum performance and health.

Proven and Potent

We believe in the importance of high-quality ingredients, and one of our favorites is beets. This super food offers the ultimate all-natural sports performance boost thanks to it's super power of nitric oxide support. Nitric oxide is the "miracle molecule" that improves your body's oxygen delivery system for your best training, racing, and recovery results.

Grounded in Science

Our products were formulated by Dr. Rick Cohen, M.D., to help athletes like you achieve your best results while also improving your overall health. Whether you're focused on strength and recovery, interested in more energy and stamina, or hoping to boost your immunity and longevity, PureClean Performance has the right product for you.

Recent Posts

Ten Important Rules for Recovery

When you think about it, athletes spend far more time not training than they do working out. There are 168 hours in a week, and it is rare for any athlete to train more than 25 hours in a week (15% total). At 12 hours per week, which is a relatively heavy training load for amateur and masters athletes, exercise takes up 7% of your week. Training is important, but what you do with the other 93 percent of your week makes all the difference in how you respond and improve from your trainingOf all the products and methods purported to enhance recovery, Coach Chris Carmicheal of CTS Trainright has narrowed them down to his 10 most important rules for athletes.


While my list would be a bit different.

Got Nitric Oxide! Check this out...

I am always playing around with ways to optimize my physiological health. Whether it is deep sleep, recovery, HRV, blood pressure, blood glucose, and most important slowing down the aging process.

While it may not be as critically important as oxygen, water and calories, I would put getting enough sun next in line.

Whether it is enough UVB rays to produce enough vitamin D, infrared exposure to stimulate nitric oxide or just full-spectrum light exposure to reset our circadian rhythm, enhance the feel good hormone serotonin, boost immune response, cleanse bacteria and viruses and even just like plants, provide us with energy.

Is it any wonder why we feel good at the beach?

All of your questions about meat - answered!

How many news headlines, films, books and friends of yours say that beef is the most unhealthy and environmentally destructive foods you could be eating? Have you cut down on your meat consumption or feel frustrated about the vilification of meat, something humans have eaten for millions of years?

The most pivotal food and environment book of 2020 is coming soon!

Two highly respected educators best selling authors and podcasters, Diana Rodgers of Sustainable Dish and Robb Wolf have been trying to get the word out for years about the importance of sustainability when it comes to diet, and how have just finished a new book Sacred Cow (due out tomorrow July 14) and documentary film of the same name (slated for Fall release) that addresses this complex, yet critically important topic.