Dr. Rick's Insights

Most people think “protein is protein,” but the body doesn’t see it that way. Different tissues require different amino acids, and collagen protein is not the same as the protein your muscles need for growth and repair. Understanding these differences explains why a formula combining collagen amino acids with essential amino acids (EAAs) and complete protein sources can offer broader support for strength, resilience, and recovery than any single protein alone. Collagen Protein Collagen is the primary structural protein in: Tendons Ligaments Cartilage Fascia Skin Its amino acid structure is dominated by: Glycine Proline Hydroxyproline These provide strength, elasticity, and...

Beet powder has exploded in popularity for nitric oxide support, endurance, circulation, and natural performance enhancement.But here’s the truth most consumers never hear: Not all beet powders are created equal. And nothing compares to PureClean Beet! Two products may look similar on a label or in an Amazon listing, yet perform radically differently in the body. And those differences show up immediately when you observe three simple markers: density, taste, color, and foam. This guide breaks down exactly why these indicators matter, how they connect to pigment integrity and nitrate load, and what our four-sample investigation uncovered about the current...

Methylene Blue: How to Use It Safely By Dr. Rick Cohen, M.D. Methylene Blue (chemical formula C16H18ClN3S), also known as methylthioninium chloride, is a compound with a long history in medicine and biochemistry. Originally developed as a dye in the late 1800s, it was later discovered to have profound biological effects — from restoring oxygen transport in blood disorders to acting as a neuroprotective antioxidant in mitochondrial medicine. What Is Methylene Blue? Methylene blue is a salt compound that functions as both a medication and a research tool. In medicine, it’s used to treat methemoglobinemia — a condition in which...

The modern supplement industry isn’t built on molecules — it’s built on meaning.Whether it’s the sleek powder packs of Athletic Greens (AG1), the “biohacker” glow of Bulletproof, or the minimalist purity of Ritual and Seed, these brands have mastered a single art: selling expectation as efficacy. They don’t just sell nutrients — they sell narratives that make you feel healthier before the product even touches your bloodstream. The Real Product: Belief Engineering Every top supplement brand is, at its core, a belief-design company. Their true innovation isn’t biochemical — it’s psychological. Some examples: AG1 (Athletic Greens): The green-smoothie glow. Its...