Dr. Rick's Insights

By Dr. Rick Cohen, M.D. Most Supplements Don’t Work — and That’s Exactly Why You Feel Better After two decades studying human performance, recovery, and longevity, here’s the truth almost nobody in the industry will say:Most supplements don’t work. Not because they’re fake, or because science hasn’t found the right molecule yet — but because the part that actually works isn’t the capsule, the powder, or the compound.It’s you. On average, about 54% of the overall treatment effect in clinical trials is attributable to placebo (contextual) effects. Read that again! When you spend money, commit to a new ritual, and believe...

For decades, we’ve been told health and performance is about genes and choices: what you inherited and what you eat.That story made sense—until the data stopped adding up. Until our health started to decline faster than a dropped ball off a cliff.  If DNA and diet were destiny, identical twins would age the same. They don’t.If clean food and perfect macros guaranteed performance, every athlete on a controlled program would recover and perform philologically identically. They don’t.If toxins, "suspect medicine" and bad habits were the real killers, people wouldn't die as soon or, conversely, live as long as you would...

Nature’s Most Potent Source of Vitamin C and Antioxidant Defense By Dr. Rick Cohen, M.D. AMLA-C delivers a pure, natural form of vitamin C derived from amla (also known as Indian gooseberry), one of the most nutrient-dense fruits on earth. Unlike synthetic ascorbic acid, Amla provides vitamin C in its full-spectrum plant matrix, rich in polyphenols, tannins, and bioflavonoids that enhance absorption and antioxidant activity. What Is Amla? Amla (Phyllanthus emblica) is a small, tart fruit revered in Ayurvedic medicine for over 3,000 years. In Sanskrit, it’s called “Amalaki,” meaning “the sustainer” — a title reflecting its wide range of...

Science That Lasts. Real Nutrition. Become Your Best Self & Live Your Best Life! In one review of the world’s most-cited medical studies, 41% were later proven wrong or exaggerated. That means almost half of what the world once believed as “settled science”… wasn’t. That’s not a scandal—it’s a warning.Science evolves. Truth requires endurance.And in the health and performance world, hype burns out faster than CRISPER can edit DNA. At PureClean Performance, we’ve been here almost twenty years Through every supplement fad, influencer wave, and “game-changing” launch that vanished six months later—we stayed the course. Because our foundation was never...