Coaches Corner

The DUTCH Complete™ — Comprehensive Hormone & Adrenal Assessment The DUTCH Complete™ is the flagship hormone assessment panel designed for advanced practitioners and functional medicine professionals. It provides a deep, integrated view of sex and adrenal hormones, their metabolites, and related organic acids to give you a comprehensive understanding of hormone balance, metabolism, and oxidative stress. What Makes the DUTCH Complete™ Unique Unlike basic hormone panels, which only measure single values, the DUTCH Complete™ maps hormone production, metabolism, and detoxification through a series of urinary markers. This helps practitioners understand not only what hormones are present, but also how they...

And Why BEET’UMS™ Perfected It When most people think of “energy,” they picture caffeine or calories. In truth, endurance, cognition, and cardiovascular health depend on a gas molecule discovered in 1987: nitric oxide (NO). It governs how blood vessels open, how muscles contract, and how the brain receives oxygen. Understanding that pathway explains exactly why BEET’UMS™ exist. 1. The Biology of Nitric Oxide Nitric oxide is produced inside the endothelium—the thin lining of every artery. It acts as a messenger that tells those vessels to relax and widen, increasing oxygen and nutrient flow while lowering blood pressure. Reduced NO availability...

Why Cocoa, Berries & Beets Belong in Your Morning Ritual As a physician who studies mitochondrial function and nitric-oxide biology, I’m constantly asked: “What single habit improves both focus and endurance?” My answer is surprisingly simple—start your day by feeding your endothelium, biological coherence and mitochondria. The most reliable way to do that is through polyphenol-rich whole foods such as cocoa, adaptogens, berries, and high-nitrate beets powder. 1. Why Circulation Is the True Foundation of Energy Every cell depends on oxygen and nutrient delivery through the vascular system. When that delivery falters, fatigue, inflammation, and cognitive fog follow. Decades of...

Why $69 Is the Perfect Price for a Real Supplement The supplement market is stacked with illusions. $69 is not a vanity number—it’s the actual cost of doing things right: verified raw materials, functional serving sizes, small-batch QC, fair labor, and education-first branding without a hype tax. The supplement world is a mess of extremes People sometimes tell us: “I really want your products, but $69 feels expensive.” We understand the reaction. On one side, you’ve got over-hyped brands charging $100+ with celebrity endorsement, flashy packaging and promises bigger than their science. On the other side: bargain tubs that look...