Coaches Corner

Why Low-Deuterium Water Is Only One Part of the Metabolic Water Story Most people think hydration is only about drinking enough water. But there is another layer. Your body does not just use water as a fluid. Water is part of the way your cells produce energy, move nutrients, regulate minerals, clear waste, and maintain electrical balance. That is why deuterium has become such an interesting topic in mitochondrial health and longevity circles. Deuterium is a naturally occurring heavy form of hydrogen. It is found in all water and in the foods we eat. In small amounts, it is part...

UNBEETABREW™ vs Mushroom Coffee Mushroom coffee has become increasingly popular over the last several years because many people want a smoother, more functional alternative to traditional coffee. But not all mushroom coffees are built with the same goal in mind. Most mushroom coffee products focus primarily on replacing regular coffee with mushrooms and adaptogens. The emphasis is usually on calmer energy, focus, and reducing the harsh crash or jitters people sometimes associate with caffeine. UNBEETABREW™ was built differently. Instead of simply creating another mushroom coffee, physician founder Rick Cohen, M.D. wanted to create a more complete performance coffee built around...

CHOCOBERRY BLAST™ vs AG1 People often compare CHOCOBERRY BLAST™ and AG1 because both are used as daily nutritional formulas. But after that, the similarities start to separate pretty quickly. AG1 is primarily positioned as a broad daily greens supplement focused on general wellness and convenience. CHOCOBERRY BLAST™ was built from a different starting point. For more than 10 years, physician founder Rick Cohen, M.D. worked extensively with organic beet juice powder and saw firsthand that many people were not simply looking for “greens.” They were looking for better circulation, recovery, endurance, sustained energy, gut support, and overall daily performance support....

The Morphogenetic Case for Rethinking Everything We Think We Know About Cancer There is a radical idea quietly gaining ground in biology labs — one that doesn't make it onto oncology ward rounds, doesn't feature in fundraising campaigns, and will never be said at a chemotherapy consultation. It goes like this: Cancer is not the body breaking down. Cancer is the body trying to hold itself together — and losing the signal that tells it how. This is not a metaphor. There is hard experimental science behind it. And if it's right, it overturns not just how we treat cancer...