And Why BEET’UMS™ Perfected It
When most people think of “energy,” they picture caffeine or calories. In truth, endurance, cognition, and cardiovascular health depend on a gas molecule discovered in 1987: nitric oxide (NO). It governs how blood vessels open, how muscles contract, and how the brain receives oxygen. Understanding that pathway explains exactly why BEET’UMS™ exist.
1. The Biology of Nitric Oxide
Nitric oxide is produced inside the endothelium—the thin lining of every artery. It acts as a messenger that tells those vessels to relax and widen, increasing oxygen and nutrient flow while lowering blood pressure. Reduced NO availability is associated with fatigue, poor recovery, and age-related vascular stiffness.
Humans have two main NO pathways: one enzymatic and one dietary. The second pathway, fueled by beets and leafy vegetables, is independent of oxygen and therefore remains active during exercise or stress.
2. Why Traditional Beet Powders Miss the Mark
Standard beet juice or powders deliver nitrate, but only a fraction converts to nitric oxide. Conversion begins in the mouth where specific bacteria reduce nitrate to nitrite. If the beet is swallowed too quickly—or if mouthwash kills those bacteria—the yield drops dramatically.
This is where delivery science matters: allowing nitrate to linger in the oral cavity increases plasma nitrite up to tenfold compared with immediate swallowing.
3. The Oral-Absorption Advantage
Each BEET’UMS™ chew is engineered for that physiology. As you chew slowly, nitrate-rich beet crystals dissolve and mix with saliva, maximizing the nitrate-to-nitrite conversion before digestion. That’s why users experience stronger, faster-onset effects—improved circulation, sharper cognition, and measurable stamina within minutes.
4. Beyond Beets: The Synergistic Matrix
Performance isn’t only about oxygen delivery; it’s also about inflammation control, antioxidant defense, and mitochondrial recovery. Each component of BEET’UMS™ serves a specific biochemical role:
- 500 mg dietary nitrate → rapid nitric-oxide production for endurance and vascular health.
- Tart cherry polyphenols → assist in recovery by reducing post-exercise soreness and CRP levels.
- Cocoa flavanols & pomegranate → improve endothelial function and cognitive focus through eNOS activation.
- Careflow™ mango extract → clinically studied for arterial elasticity and glucose metabolism support.
- Electrolytes & cocoa butter → enhance hydration and stabilize nitrate molecules while giving the smooth chocolate taste.
5. The Result: Portable Vascular Nutrition
Every chew becomes a small vascular-health intervention: widening micro-capillaries, improving oxygen efficiency, and helping mitochondria produce ATP with less oxidative cost. For athletes, that means longer steady-state output and faster recovery. For professionals or older adults, it means clearer thinking and lower blood-pressure variability.
Because BEET’UMS™ are individually wrapped and shelf-stable, they travel anywhere—training sessions, races, flights, or long workdays—delivering clinical-grade nitric-oxide nutrition in the easiest possible form.
6. Practical Use
- Chew one piece slowly 30 minutes before training or a demanding cognitive task.
- For extended endurance, use a second chew mid-session or every 90 minutes.
- Avoid antiseptic mouthwash within an hour of use to preserve oral nitrate bacteria.
Physician insight: The nitrate pathway complements your natural biology. Our beet chews provide continuous nitric-oxide support from mouth to muscle.
7. Why This Formula Exists
As a clinician, Dr. Rick Cohen saw hundreds of patients struggle with fatigue, hypertension, or slow recovery despite “healthy” diets. The science was clear—most lacked sufficient nitric-oxide production or absorption. So he engineered BEET’UMS™ to translate decades of vascular research into a convenient, enjoyable health and performance delivery system. It’s nitric-oxide physiology made practical: medical-grade ingredients, artisan flavor, real-world results.
8. Key References
- Larsen FJ et al. Dietary nitrate reduces oxygen cost during exercise. Am J Physiol 2010.
- Kapil V et al. Clinical efficacy of nitrate-rich oral formulations on BP and vascular function. Hypertension 2018.
- Bailey SJ et al. NO₃⁻ supplementation enhances high-intensity exercise tolerance. J Appl Physiol 2009.
- McDonagh STJ et al. Oral nitrate-reduction kinetics and nitrite bioavailability. Nitric Oxide 2021.
- Howatson G et al. Tart-cherry juice reduces muscle damage and inflammation. Scand J Med Sci Sports 2010.