Why $69 Is the Perfect Price for a Real Supplement
The supplement market is stacked with illusions. $69 is not a vanity number—it’s the actual cost of doing things right: verified raw materials, functional serving sizes, small-batch QC, fair labor, and education-first branding without a hype tax.
The supplement world is a mess of extremes
People sometimes tell us: “I really want your products, but $69 feels expensive.” We understand the reaction. On one side, you’ve got over-hyped brands charging $100+ with celebrity endorsement, flashy packaging and promises bigger than their science. On the other side: bargain tubs that look like a deal—but deliver less than you think, or worse, under-deliver entirely.
We at PureClean Performance weren’t built to play that game. We don’t design for trends, clicks, or mass-market appeal. We design for outcomes—the kind that show up on real biomarkers, breath-hold times, recovery kinetics, and how your body actually feels day after day.
That’s why $69 isn’t random. It’s what it costs to make something real: a supplement that actually works, honors your biology, and supports a business run by humans who care about what they create.
The Real Economics of $69
When you buy a $69 supplement from us, you’re paying for quality, not markup. Here’s where that cost goes:
1. Real ingredients, in real doses
Every ingredient we use is selected for effectiveness, not label appeal. We don’t sprinkle in trace amounts just to make claims—we use full, functional doses that move physiology. That costs real money. If a brand is charging less than ~$2-$3 per serving, something’s been compromised: either actives were cut, formulas diluted, or supplier testing skipped.
2. Ethical sourcing and testing
Raw materials are not all equal. Most “cheap” ingredients are mass-produced with minimal oversight. We use verified, batch-tested sources that screen for heavy metals, solvents, impurities—suppliers who understand health starts at the molecular level. That means higher cost per kilo—but full trust in every serving.
3. Honest serving sizes
We don’t play games with serving math. Each scoop delivers the full physiological dose your body actually needs. We could reduce serving sizes and drop the price—but then we’d be under-delivering. Anything below ~$2 per real serving is simply not sustainable for a product that claims functionality.
4. Small team, real mission
Behind every product is a small, dedicated team—not a corporate stack of agencies, investors, and marketing departments. We pay fair wages, reinvest into research and education, and keep operations lean. You’re supporting people who care about results—not spreadsheets.
5. Long-term trust over short-term sales
We don’t inflate prices to fund influencer campaigns. We don’t slash prices to grab one-time buyers either. We build loyalty, because our best customers stay for years. $69 reflects what it takes to build a company that survives on integrity—not illusion.
PureClean Performance exists in the narrow, honest space between integrity and performance—where cost meets conscience.
Case Study: The Reality Gap Between “PerfectAmino”, “Kion Aminos” and Our Approach
Here’s the raw truth.
Brands like PerfectAmino and Kion Aminos claim similar essential amino acid profiles. But look at the math:
PerfectAmino: ~$54.95 for 30 servings at 5 g each ≈ ~$1.83 per serving.
Kion Aminos: ~$59.95 for 30 servings at 5 g each ≈ ~$2.00 per serving.
FundAminos™ (us): $69 for 60 servings at 5 g each ≈ ~$1.15 per serving.
So yes—those other products are effectively selling half the value at a higher cost per serving. That’s not better physiology. That’s label theatre.
Why most people don’t see it
The industry has trained consumers to equate “price per tub” with “value.” The only number that matters is price per effective dose. If you have to double-dose to feel anything—or the serving count, grams, or potency is smaller—you’re paying more for less. Most brands don’t want you to do that math. We do.
Case Study: Beet Powders — SuperBeets vs. Our Beet Formula
The pattern repeats with beet powders.
SuperBeets: ~$37 for a small tub with 5-gram servings.
PureClean Beet: $49 for 10-gram servings, 30 servings total, engineered for high nitrate output and clinical dose support.
Even before comparing ingredient quality and nitrate density, you’re looking at half the serving mass for the cheaper tub. Normalize by serving size and nitrate yield, and the cost per unit of effect swings even harder in our favor. Our formula is performance-dose, not a flavored red drink.
So yes—you might think we’re “expensive.” That’s only because you’re comparing label numbers—not the actual biological output per dose.
The Bottom Line
Most supplement brands are selling marketing per gram, not biochemistry per dollar.
We’re building a functional supply chain—not an influencer pyramid. We pay for clean sourcing, real testing, staff who understand biology, small-batch quality control, and loyalty programs that actually serve the user.
At $69, PureClean Performance products aren’t overpriced. They’re honestly priced in a dishonest market.
Anything cheaper is either underdosed, overhyped, or has outsourced integrity.
When you see a product with double the price per serving (or claims that don’t show the math)—you should know you’re paying a hype premium—not funding better physiology.
That’s the truth we stand by—and the hill we’ll always defend.