By PureClean Performance • January 2026
A Practice That Looks Reckless — Until You Understand the Context
Across rural Spain and much of the Mediterranean, it was once normal for agricultural workers to drink wine while working. They carried it in sheepskin flasks known as botas, taking small sips throughout long days of physical labor under the sun.
To modern eyes, this looks irresponsible. To physiology, it was surprisingly coherent.
This was not about intoxication. It was an early, intuitive solution to a real constraint: how to sustain output, circulation, and resilience during prolonged physical work with limited resources.
Wine as an Early Performance Tool
Historically, work wine shared several characteristics. It was low in alcohol, often diluted with water, and consumed slowly rather than in concentrated doses. Its role was functional, not recreational.
In that context, wine provided several advantages. It delivered small amounts of readily available energy. It supplied organic acids and polyphenols that supported circulation and buffered oxidative stress. It offered mild nervous system calming that improved pacing and endurance rather than driving intensity.
In an era before clean water infrastructure, fermentation also made liquids safer to consume. Wine was not a luxury. It was a tool.
What Modern Physiology Explains
No credible performance scientist would recommend alcohol during exercise today. But modern research helps explain why this practice worked at all.
Sustained physical output depends on a narrow set of physiological conditions. Efficient circulation improves oxygen and nutrient delivery. Polyphenols modulate inflammatory signaling and oxidative stress. Low, steady carbohydrate availability preserves endurance. Excess sympathetic drive reduces efficiency, while mild parasympathetic tone supports pacing and sustainability.
Wine accidentally bundled several of these effects together. Alcohol was simply the least refined delivery mechanism available at the time.
This was not wisdom or foolishness. It was early hacking.
The Problem With Hacks
Hacks arise when systems are poorly understood. They work temporarily, in specific contexts, and often carry unintended consequences.
Alcohol, even in small amounts, eventually impairs hydration status, sleep quality, recovery signaling, and mitochondrial efficiency. As understanding improved, the downsides became impossible to ignore.
The wine was never sacred. The effects were.
Keeping What Worked, Removing What Didn’t
The lesson is not to romanticize the past or copy its solutions.
The lesson is simpler:
Humans perform better when fuel supports circulation, redox balance, and nervous system rhythm — without overstimulation.
Instead of preserving the old workaround, we preserved the foundational inputs.
Polyphenols without ethanol. Mineral support without dehydration. Gentle carbohydrates without spikes. Circulatory support without nervous system debt.
Why Our Formulas Are Intentionally Unfashionable
Our products were not designed to feel exciting. They were designed to be correct.
Formulas such as our chocolate-berry and beet-based blends exist for the same reason the bota once did: to support sustained human output. The difference is precision, understanding, and control.
No stimulants. No artificial urgency. No constant reformulation to chase trends.
Foundations Outlast Trends
Physiology has not changed in thousands of years. Marketing cycles change every six months.
The modern supplement industry sells novelty, intensity, and identity. We build for continuity.
What we make is meant to work today, work ten years from now, and still make sense long after current trends have burned out.
Wine at work was an early workaround. We no longer need workarounds.
What you need is PureClean Performance!
Research References
Peer-reviewed studies providing physiological context for historical wine use during labor and modern foundational replacements
Polyphenols, Exercise, and Oxidative Stress
- Gomez-Cabrera MC et al. (2008). Moderate exercise is an antioxidant: upregulation of endogenous antioxidant systems – Free Radical Biology & Medicine
- Myburgh KH. (2014). Polyphenol supplementation: benefits and limitations for exercise performance – Sports Medicine
- Nikolaidis MG et al. (2012). Redox biology of exercise: implications for antioxidant supplementation – Redox Biology
Nitric Oxide Signaling and Circulation
- Larsen FJ et al. (2006). Dietary nitrate reduces the oxygen cost of exercise – American Journal of Physiology
- Bailey SJ et al. (2009). Dietary nitrate supplementation enhances muscle efficiency during exercise – Journal of Applied Physiology
- Lundberg JO et al. (2011). The nitrate–nitrite–nitric oxide pathway in physiology and therapeutics – Nature Reviews Drug Discovery
Carbohydrate Availability and Sustained Work Output
- Jeukendrup AE. (2014). Carbohydrate intake during exercise and performance – Sports Medicine
- Coyle EF. (1995). Substrate utilization during exercise in active people – American Journal of Clinical Nutrition
- Burke LM et al. (2011). Carbohydrates for training and competition – Journal of Sports Sciences
Autonomic Balance, Pacing, and Endurance
- Stanley J et al. (2013). Heart rate variability, autonomic balance, and endurance performance – European Journal of Applied Physiology
- Plews DJ et al. (2013). Training adaptation and autonomic nervous system responses – Scandinavian Journal of Medicine & Science in Sports
Alcohol and Physical Performance Limitations
- Barnes MJ. (2014). Alcohol: impact on sports performance and recovery – Sports Medicine
- Shirreffs SM & Maughan RJ. (1997). Alcohol-induced dehydration and subsequent exercise performance – British Journal of Sports Medicine
- He S et al. (2019). Alcohol ingestion impairs post-exercise muscle protein synthesis – PLOS One