Coaches Corner

Field Notes Why “Better Than Organic” Often Means Local, Recent, and Real Updated September 28, 2025 • PureClean Performance I love shopping at the fruit and veggie stand near my house. It makes me feel good to know where my food is coming from. I’ve gotten to know the farmer at my market personally. She’s shown me the organic seeds she plants, and has let me see the type of soil she uses. We even talk about her natural methods of keeping nutrients in the soil and deterring bugs. And now I don’t need to go to a huge store...

Quality & Compliance NY Herbal DNA Testing Controversy: What Happened, What’s Valid, and How to Choose Safe Extracts Updated September 27, 2025 • PureClean Performance The recent news about New York State implementing herbal testing on four mass market brands of dietary supplements is extremely significant for the natural products industry. Many herbal products failed the testing for multiple reasons, including the products not containing the ingredients claimed on the label, and for containing contaminants not listed on the label. As a result, the state demanded that the products be recalled and pulled off the shelves. Problem: DNA tests on...

Can you reprogram your genes with food? They overall upshot of the article is you better be careful what you eat. But also rejoice in the ability of good food for your best life and body. The concept of "reprogramming genes with food" typically refers to the idea that certain nutrients or compounds in food can influence gene expression. While food can indeed impact gene expression through various mechanisms, it's essential to clarify a few points. Can what you eat really reprogram your genes – an expert explains the emerging science of nutrigenomics, which applications from child development to extending...

The Research on Beetroot Supplements and Exercise Is Kind of Awesome Beetroot Powder Is Everywhere. Should You Take It? This is the question behind today's article. And the answer, while the author says yes, we say NO. Why do we say no since we even sell beet based supplements!? While beetroot supplements have a large amount of research and evidence behind them to boost performance, health, and even lifespan, you should not take them. Instead, opt for the stronger variety of beet-based supplement which is called beetroot juice powder. Why? Beetroot juice powder is 40x more concentrated than beetroot powder...