The mountain represents the goals you have set out to conquer and the peak, elite nature of our products.
In honor of the PureClean Performance family, we unified the letters P,C, & P to create the mountain. The last P is flipped around backwards and the C makes the top.
The blue waterfall that pours down from the top of the "C" into a lake at the bottom represents the purity of our ingredients, a love of nature as well as how fundamental transparency and adaptability is for our business and everything we do.
PureClean Performance is not just about improving your athletic performance, its about helping you live your best life. That's why we've also changed our slogan from "naturally powering athletes" to "life elevated".
We want to you live the life you currently live, no matter who you are, what you do or how it looks like, elevated in every possible sense of the word!
As you can see, we've put a lot of thought into this change. And we really hope it both inspires you and better represents what our business is all about going forward into the future.