We've kind of been failing at this whole "business" thing for a while. :(
Why? Because we just can't seem to grasp the concept of buy (and make) low and sell high!
That's right, when you look around, most other guys have got it right. They make a product for a few bucks and then sell it marked up for many times over what it costs them to make.
They understand that ROI is the #1 most important thing for their business' chance of success, and Q4 P&L statement. I mean, just think of how many "green seekers" are invested in the average, best-selling product nowadays.
I guess we're just stupid because offering the best (and sometimes most costly to make) products at the lowest possible markup for YOUR maximum benefit has always been the most important for us.
The only thing we have to report back to is our own conscience, and that's why we won't ever stop providing you the highest value, even if that means going down with the ship. :)
Just a quick post in case you didn't know what we're all about and why, when you're with us, you're in the right place.
P.S. Somehow, even though we're a bit backwards, we're still here! I wonder what our customer base (hint: mostly made up of long-time customers) thinks we're doing right? :)