The Supplement Sleuth: The Case of Smoke and Mirrors
In this week's case, I’ll examine BioTrust Metabogreens. Biotrust is a brand that used affiliates and a “Feed the Children” marketing campaign to grow from virtually no sales to $100 million dollars in 12 months! This is both admirable and impressive for sure. You can check out there story here>>
The problem is at least with Metabogreens (one of their leading products) they have engineered their label to make it look like you are getting a premium product but the reality is you are only getting a green apple juice powder. Fiber, a small amount of spirulina, sweetened apple powder lightly sprinkled with small amounts of a proprietary nutritional blend! A product that I estimate costs around $3.00 to manufacture but will cost you $49.00 to purchase on Amazon! Not a great value! Check out how I break down the label and reverse engineer the cost in my 5-minute case here>> My recommendation: Purchase a professionally formulated super greens product at up to 40% off on our club membership partner portals or via Dropship and then use the money you save to donate directly to a charitable organization that helps feed children in need.
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