Dr. Rick's Insights
We Tested Four Beetroot Powders - The Complete Guide to Beetroot Juice
Beet powder has exploded in popularity for nitric oxide support, endurance, circulation, and natural performance enhancement.But here’s the truth most consumers never hear: Not all beet powders are created equal. And nothing compares to PureClean Beet! Two products may look similar on a label or in an Amazon listing, yet perform radically differently in the body. And those differences show up immediately when you observe three simple markers: density, taste, color, and foam. This guide breaks down exactly why these indicators matter, how they connect to pigment integrity and nitrate load, and what our four-sample investigation uncovered about the current...
Methylene Blue: How to Use It Safely - Dr. Rick Cohen, M.D.
Methylene Blue: How to Use It Safely By Dr. Rick Cohen, M.D. Methylene Blue (chemical formula C16H18ClN3S), also known as methylthioninium chloride, is a compound with a long history in medicine and biochemistry. Originally developed as a dye in the late 1800s, it was later discovered to have profound biological effects — from restoring oxygen transport in blood disorders to acting as a neuroprotective antioxidant in mitochondrial medicine. What Is Methylene Blue? Methylene blue is a salt compound that functions as both a medication and a research tool. In medicine, it’s used to treat methemoglobinemia — a condition in which...
The Placebo Effect: The Hidden Force Driving the Supplement Industry
The modern supplement industry isn’t built on molecules — it’s built on meaning.Whether it’s the sleek powder packs of Athletic Greens (AG1), the “biohacker” glow of Bulletproof, or the minimalist purity of Ritual and Seed, these brands have mastered a single art: selling expectation as efficacy. They don’t just sell nutrients — they sell narratives that make you feel healthier before the product even touches your bloodstream. The Real Product: Belief Engineering Every top supplement brand is, at its core, a belief-design company. Their true innovation isn’t biochemical — it’s psychological. Some examples: AG1 (Athletic Greens): The green-smoothie glow. Its...
The Science of the Placebo Effect: Why Most Supplements Don’t Work Dr. Rick Cohen, M.D.
By Dr. Rick Cohen, M.D. Most Supplements Don’t Work — and That’s Exactly Why You Feel Better After two decades studying human performance, recovery, and longevity, here’s the truth almost nobody in the industry will say:Most supplements don’t work. Not because they’re fake, or because science hasn’t found the right molecule yet — but because the part that actually works isn’t the capsule, the powder, or the compound.It’s you. On average, about 54% of the overall treatment effect in clinical trials is attributable to placebo (contextual) effects. Read that again! When you spend money, commit to a new ritual, and believe...