Dr. Rick's Insights

Cutting Through the Hype Around EAAs, BCAAs, and Creatine Supplements are a $60-billion industry, yet most people still misunderstand the foundation of muscle, recovery, and metabolic health. The core truth hasn’t changed: essential amino acids (EAAs) are the building blocks of every protein your body makes. Everything else—creatine, stimulants, “recovery drinks”—depends on them being in balance and properly working first.   1. The Physiology That Everyone Forgets Muscle, enzymes, hormones, neurotransmitters—nearly all require amino acids. Nine of them are essential, meaning the body cannot synthesize them and must obtain them through diet. When even one essential amino acid is missing,...

  The Real Science of Beet Juice & Nitric Oxide: What Most “Energy Boosters” Miss Fatigue rarely comes from a lack of oxygen—it’s usually a delivery problem. The body needs nitric oxide (NO) to open micro-vessels so oxygen and nutrients actually reach working tissue. Beetroot is the most studied dietary route to boost NO via intake → nitrite → NO. Why Nitric Oxide Matters Nitric oxide is a signaling molecule that relaxes blood vessels (vasodilation), improves micro-circulation, and reduces the oxygen cost of exercise. Multiple human trials show that dietary nitrate, often delivered as beetroot juice or powder, increases plasma...

Repair & Resilience The 4-Week Repair, Beauty & Resilience Protocol Updated October 3, 2025 • PureClean Performance In the past couple of weeks, we’ve optimized your flow with PureClean Beet™ and rebuilt your amino base with FUNDAMINOS™. Now it’s time to restore the structure — the muscle, joints, and connective tissue that hold performance together. This is the 4-Week Repair, Beauty & Resilience Protocol, built around PureClean Protein™, our dual-source formula of grass-fed beef isolate and collagen peptides. Why this protocol matters Training breaks down fibers. Age and stress thin collagen and slow recovery. Most protein supplements address only part...

Strength & Recovery The FUNDAMINOS™ 4-Week Strength & Recovery Protocol Updated October 3, 2025 • PureClean Performance Last week we rebuilt your flow with PureClean Beet™. Now we’re moving deeper—into repair. Even with perfect circulation, your cells can’t rebuild without the right amino acids. Your body needs essential amino acids (EAAs)—the eight amino acids it cannot make and must obtain from diet. You might think that means you need more protein, right? Here’s the scoop: with regular protein powders, about 75% of the essential amino acids are lost during digestion. That’s a huge inefficiency. That’s why Dr. Rick Cohen created...