Dr. Rick's Insights
Why does eating beets improve blood flow when beets don't have blood?
Seriously, it's quite a puzzle! And this is actually worth understanding, because the answer reveals something fundamental about biochemistry. The plant side: Beets accumulate nitrate when they're taking up nitrogen faster than they can incorporate it into proteins. This happens under stress—low light, temperature swings, nutrient imbalance. The nitrate just sits there as stored, oxidized nitrogen. Plants use this nitrate for basic housekeeping: balancing pH, maintaining osmotic pressure, storing nitrogen for later use. It's not particularly special. It's just chemistry sitting in storage. The human side: When you eat nitrate-rich foods, bacteria in your mouth reduce some of that nitrate...
The Missing Link Behind Nutrition & Chronic Disease - Dr. Rick Cohen, M.D.
Why the Same Foods Help Some People and Harm Others? Why does one person thrive on carbs while another develops blood sugar issues?Why does sugar restore energy for some but worsen fatigue for others?Why do nutrition rules keep changing in the mainstream — and why is chronic disease still rising? This confusion is not caused by lack of research. It’s caused by a missing framework. The real problem: Modern nutrition treats humans as static machines instead of adaptive biological systems The Mystery at the Center of Nutrition Science People are overwhelmed by contradictions: Carbs are good → carbs are bad...
The Science of a Nutritional Foundation by PureClean Performance
Everything feels louder and more confusing than it used to. Despite all the details there are: More opinions.More product and especially idea launches.More “new and improved.”More things asking for your attention, your judgment, your energy. Even things that were once simple now come with layers of explanation, comparison, and second-guessing. Most people aren’t confused because they lack information.They’re tired because they’re carrying too much of it. We didn’t build Pure Clean Performance to compete for attention Pure Clean Performance exists so you can stop thinking about this part of your life altogether. Not because nothing else matters — but because...
The top 5 biohacks disproven 2026 - Keto, Cold Plunge, NAD+, Antioxidants, Metrics
By PureClean Performance • Updated for 2026 The Rise and Fall of Biohacking For more than a decade, biohacking promised shortcuts to performance, longevity, and metabolic superiority. Influencers framed extreme interventions as evolutionary upgrades or cutting-edge science, often detached from physiological context. But when trends persist long enough to be studied properly, a different pattern emerges. Many of the most celebrated biohacks fail to deliver durable benefits. Some actively impair adaptation. This is not because experimentation is foolish. It is because biology does not reward shortcuts. Cold Exposure: A Stressor Mistaken for a Solution Cold exposure became one of the...