Dr. Rick's Insights

  The Real Science of Beet Juice & Nitric Oxide: What Most “Energy Boosters” Miss Fatigue rarely comes from a lack of oxygen—it’s usually a delivery problem. The body needs nitric oxide (NO) to open micro-vessels so oxygen and nutrients actually reach working tissue. Beetroot is the most studied dietary route to boost NO via intake → nitrite → NO. Why Nitric Oxide Matters Nitric oxide is a signaling molecule that relaxes blood vessels (vasodilation), improves micro-circulation, and reduces the oxygen cost of exercise. Multiple human trials show that dietary nitrate, often delivered as beetroot juice or powder, increases plasma...

Repair & Resilience The 4-Week Repair, Beauty & Resilience Protocol Updated October 3, 2025 • PureClean Performance In the past couple of weeks, we’ve optimized your flow with PureClean Beet™ and rebuilt your amino base with FUNDAMINOS™. Now it’s time to restore the structure — the muscle, joints, and connective tissue that hold performance together. This is the 4-Week Repair, Beauty & Resilience Protocol, built around PureClean Protein™, our dual-source formula of grass-fed beef isolate and collagen peptides. Why this protocol matters Training breaks down fibers. Age and stress thin collagen and slow recovery. Most protein supplements address only part...

Strength & Recovery The FUNDAMINOS™ 4-Week Strength & Recovery Protocol Updated October 3, 2025 • PureClean Performance Last week we rebuilt your flow with PureClean Beet™. Now we’re moving deeper—into repair. Even with perfect circulation, your cells can’t rebuild without the right amino acids. Your body needs essential amino acids (EAAs)—the eight amino acids it cannot make and must obtain from diet. You might think that means you need more protein, right? Here’s the scoop: with regular protein powders, about 75% of the essential amino acids are lost during digestion. That’s a huge inefficiency. That’s why Dr. Rick Cohen created...

Flow & Performance The PureClean Beet™ Flow Protocol Updated October 2, 2025 • PureClean Performance Let’s talk about something most people never measure but feel every day: flow. When nitric oxide—the tiny gas molecule that signals blood vessels to open—drops, energy, nutrients, and oxygen can’t move freely. You notice it as low energy, slower recovery, brain fog, or a weaker morning workout. That’s why we built the PureClean Beet™ Flow Program: a simple, measurable, four-week reset for your nitric oxide and natural improvements in your energy and blood flow, including endurance over time. Why this matters No other nitric oxide...