Think this is the 5th/6th brand I’ve tried most others smell horrid or taste like you’re eating dried up week old beef. This one…I absolutely LOVE it!!! Most others I’ve tried have a definite beef taste and just plain awful (including the smell!) I eat only meat and minimal dairy as I am Carnivore. I use it with a little heavy cream, cream cheese, ice water, monk fruit sweetener and make my own Carnivore Ice Cream! Love that it provides 25g of protein with just 2 small scoops. So easy to meet my protein goals!!! Plus there’s collagen! ❤️❤️❤️ There is a little taste that it has, almost a sweet taste and if anything , it adds a unique welcome flavor for me! So happy I found this product!!! I will being setting it up on my subscribe and save! Thank you to the company for creating a clean, great tasting beef protein powder!!!!!