Everyone and Their Mother: The Story of the Supplement Industry
The supplement industry is a wild, ever-evolving beast.
The 1950s and 60s saw the growth of health food stores and a growing interest in natural remedies, which further fueled the development of the supplement market.
Of course, the modern industry as we know it really took off in the 80s and 90s with the rise of fitness culture and advancements in sports nutrition. And as we know, the internet and social media have completely transformed the landscape in recent years.
Alas what was once a niche market for health enthusiasts and athletes has now morphed into a booming global enterprise with literally everyone and their mother on the bandwagon. From pre-workouts to colostrum spiked collagen protein to grape turmeric seed chews and more, it feels like you can’t scroll through your feed without seeing someone new promoting their own "magic" or "authentic influencer sauce powder" for better health, performance, or weight loss because they said it was good or rare or whatever.
But how did we get here, and where does PureClean Performance fit into this ever-expanding landscape?
The Explosion of the Supplement Industry
It wasn’t always this way. Supplements used to be something you’d only find at specialty health stores or the occasional gym. How do we know? Well since you asked Dr. Cohen, M.D. actually owned a natural wholefoods based niche grocery store chain back in the day, and back then, the choices were simple and honest. Fast forward to today, and you have influencers—big and small—putting out products left and right, each claiming their formula is the ultimate solution to your health and fitness problems.
But is it really working? We'll depending on how we look at it, most ways say no. Here's why:
Life expectancy is declining, critical thinking skills and IQ scores are dropping, and the wealth gap is widening, all while the supplement industry booms. Don't believe us?
Recent data indicates a concerning trend in U.S. life expectancy. After years of steady increases, life expectancy declined during the COVID-19 pandemic. However, recent data suggests that life expectancy has returned to pre-pandemic levels, reaching nearly 78.5 years in 2023.
Regarding cognitive abilities, studies have observed a decline in IQ scores in certain developed countries. For instance, research suggests that IQ scores have been dropping in countries like Norway, Denmark, and New Zealand.
And, Yes, the rates of chronic diseases have increased over time, both globally and in individual countries. Chronic diseases now account for approximately 75% of all deaths worldwide, and this number is expected to rise as the global population ages and lifestyle factors (such as diet and physical inactivity) contribute to the development of these conditions
According to the National Health and Nutrition Examination Survey (NHANES), around three-quarters of U.S. adults take at least one dietary supplement. On average, people who take supplements use about four different types of supplements regularly
So are supplements working? Not really.
These trends raise important questions about the effectiveness of the supplement industry in addressing public health challenges. Despite the proliferation of supplements, broad indicators suggest that the focus may be shifting away from genuine health improvements toward profit-driven motives.
In short: the supplement industry isn’t working, and until we address the deeper causes of illness, it's just a band-aid on a much bigger problem no matter how high quality or expensive or influencer famous the supplement is.
You’ve got fitness gurus and lifestyle influencers launching their own brands, marketing everything from adaptogens to fat burners, sometimes even claiming that their product is a game-changer that will revolutionize your life. Maybe it is! Maybe it isn't! Who knows really when we just have it based on some research studies? It may sound good and the before and after pics look good but will it work for you? Do you need it? Who knows!
Then, there's the big corporate giants pumping out the even better “science-backed” formulas (we’ll get into that later) that claim to support everything from weight loss to improved brain function. If you can think of it, there's probably a supplement for it. And of course, it’s all available for easy purchase with the click of a button.
The Problem: Too Many Choices, Too Little Clarity
So, what's the problem with all this? You can tell we are angry. Angry with a lot of things but let's look at it logically now.
It’s simple.
It’s become a game of personal internet selling, mass-marketing, and profit and credibility protection. Behind the scenes, these brands have their goonies doing the dirty work—pushing ads, running reviews, taking down honest articles, and working overtime to create a buzz and blocking those who just want to help for free so they can make a profit. Meanwhile, the figureheads sit back, while the consumer gets caught in the cycle of magical thinking.
Where PureClean Performance Fits In
In the midst of all this chaos, PureClean Performance stays grounded. We’re still committed to the core idea of providing real, effective products that support your health. We believe that supplements should help you live a better life.
PureClean Performance has built its reputation by offering products that are clean, natural, and designed to support your body’s optimal performance. Whether you’re looking to improve energy, enhance recovery, or fuel your workouts, we focus on ingredients that are backed by research and rooted in science and formulated by Dr. Cohen, M.D. We don’t believe in the “latest” supplement fad that promises quick fixes; that instead, we focus on creating products that help your body work better in the long run.
We are not interested in being part of the race to churn out supplements just to make a quick profit. Our mission is to stay true to the help-first mentality, putting the quality of our products and the well-being of our customers ahead of everything else. In an industry flooded with gimmicks, and fading empty promises, PureClean Performance stands as a beacon of integrity, focusing on what really matters: your health, your goals, and your performance.
The Future of the Supplement Industry
As the supplement industry continues to grow, it’s safe to say we’re going to see more and more influencers and brands popping up with even more wild and wide varieties of products as the market becomes too fat to hold more of all the same type of proteins and vitamins. But at the same time, this overwhelming tide of choices makes it more important than ever to focus on quality over quantity. You don’t need 20 different supplements cluttering up your shelf. What you need are a few well-thought-out, effective products that fit into your lifestyle and support your overall well-being.
That’s where PureClean Performance comes in. We are dedicated to providing supplements that you can trust, backed by real science, with a focus on ingredients that work. As everyone and their mother continue to launch new products, we stay focused on what truly matters: your health, your goals, and your performance.
So, while the supplement market may seem a bit crazy these days, you can always count on PureClean Performance to cut through the noise and deliver the real deal. Because, at the end of the day, it’s not about keeping up with trends—it’s about doing what works.
Ready to make your health simpler and more effective? Let us help.